Follow the scent of success!
Tea is given particular significance in our range. After all, virtually no other drink is the subject of such diverse culture – or has helped to shape different cultures as much as this highly aromatic hot drink stemming from China. Influenced by Chinese tea culture, it was initially China’s neighbour Japan that developed the tea ceremony, still the best known tea tradition, which continues to be practised to this day: the cha-no-yu chado, as it’s known in Japan, celebrates the preparation and serving of tea as a choreographed art form. With the utmost concentration and precision, the aim here has for centuries been to follow sequences of movements that have been passed down through the centuries and which ultimately culminate in the harmonious enjoyment of delicate, primarily green tea.
Yet it’s not only in Japan, but also in other parts of the world that tea has managed to gain a foothold and to be reinvented. Take tea time in Great Britain, for example, which has been a fundamental element of the British lifestyle and drinking culture since the seventeenth century. The British mainly prefer strong, black tea, which harmonises well with a dash of milk. The only disagreement comes over whether one should add the milk or the tea to the cup first.
In Germany’s Eastern Friesland, on the other hand, the sequence is firmly established: first a large lump of rock sugar, the “Kluntje”, is added to the cup, followed by the black tea and on top of it a teaspoon of cream – no stirring allowed! The East Frisians like to drink their tea this way in the early and late morning and in the afternoons – or whenever it takes their fancy.
Tea culture in the USA is entirely different, and it was here that simple necessity led to the invention of iced tea in the early twentieth century: the hot weather during the summer of 1904 meant there was no interest in the tea Englishman Richard Blechynden was trying to sell, so he decided to chill it using lead pipes, thus creating a refreshing drink that is still widely popular today – both in the USA and everywhere else in the world.
Yet regardless of which tea ritual you wish to pursue in your business, we offer you a broad selection of exclusive tea varieties and packaging formats for catering, so that your guests can enjoy the utmost pleasure in tea.